As the creative director for this campaign, I guided a team of six art directors and three copywriters in developing creative work for Alex's Lemonade Stand. The campaign centered around two key events: a basketball fundraiser and a Twitch gaming event, both with in-person and online components. To tie everything together visually, we used playful lemon-themed graphics that felt fresh and engaging, helping to convey the energetic spirit of the events.

 

Our goal was to create a cohesive campaign that could appeal to different audiences, with dynamic visuals that drew attention while supporting a cause close to everyone’s heart.