Temple Advertising Club is a professional student organization that educates students about the advertising industry and offers valuable networking opportunities. During my junior year, I served as an art director and was later hired as Creative Director for my senior year. In this role, I manage media calendars, oversee art directors, and create engaging posts to support the club’s initiatives.
Allotrope is Temple University's student-run advertising agency, partnering with Carmichael Lynch, a Philadelphia-based agency, to produce real work for non-profit clients. I joined Allotrope as an art director during my freshman year and was hired as creative director for the following years. In this role, I lead a team of six art directors, manage the agency's Instagram, and oversee the creative direction for all our projects.
"Catch of the Day"
Modelo x Outdoor Magazine
For this advertising project I combined Modelo beer with Outdoor Magazine. I challenged myself to create a world using just the Modelo beers as the centerpiece. The idea was to blend the adventurous vibe of the outdoors with the bold look of the beer, resulting in an imaginative visual that brought both brands to life.
"A Toast to Taste"
Grey Poupon Dijon Mustard
I recently worked on a design project for Grey Poupon Mustard, aimed at tapping into millennials' love for dinner parties. The design mixed elegance with fun, showing off Grey Poupon as a must-have for modern get-togethers. I used bold illustrations and vibrant colors to capture the vibe of a stylish, yet laid-back, millennial host.
"Holding Your Hand"
NotCo- Not Hangover
For The One Creative Advertising Competition, I designed a campaign for NotCo that used bold, monochromatic color schemes to create a striking, modern look. Each design focused on a single vibrant color, making the visuals pop and stand out. Catchy taglines added a playful edge, to resonate with viewers and lead them to explore the product further.
"Cycle Through it"
Fuji Bikes x Positive Mental Health
For this campaign I art directed, I blended mental health awareness with the freedom of Fuji Bikes, showing how being outdoors on a bike can refresh both mind and body. The visuals captured the sense of clarity and escape that cycling offers, showing it as more than just exercise—it’s a mental reset. My aim was to inspire people to embrace biking as a powerful way to improve their mental well-being.